Designing a product, place or concept is all about creativity, and the ability to be open minded. The aesthetic make up of something is incredibly important to attract people but design runs much deeper than the appearance of something; it is about practicality, usefulness and the ability to improve life.
Brilliant design is something that should be recognised and celebrated because it takes just one moment for an ingenious concept to be born, but it also takes years of hard work to physically implement. Institutions such as the London Design Museum and awards ceremonies such as Design Week exist because the recognition of truly inspirational design is important. Good design should facilitate, inspire and entertain people, as well as be future friendly, and not impinge on the earth’s delicate environment. Below we explore some examples of excellent design and discover what a Design Genius really means.
Burberry is one of Britain’s most successful and precious exports: it has won prestigious fashion awards and is a FTSE 100 company. Founded in 1856 by Thomas Burberry, the company made fine tailoring from the outset and throughout their 156 year journey Burberry have gone from strength to strength. Although they started out focussing on practical clothing for outdoor professionals, they employed check patterns as early as 1910, which has become iconic symbolism of the brand. A Burberry coat is recognisable from meters away due to the sleek checked designs and the quality is such that an item can last a lifetime.
It’s imperative for packaging to be just right as it’s the first impression of a product. Nick Cave & The Bad Seed’s “Push the Sky Away” a Super Deluxe album was a packaging and presentation triumph. The ingenious box set, manufactured by custom packaging experts Think Tank Media comprised a CD, two heavyweight vinyls, a 7 inch vinyl of an exclusive track, and a beautiful hardback book, which replicated Nick Cave’s musical notebook, which explored the journey of the album’s creation. Packaging like this creates not just a brand, but a story that consumers can feel involved with.